Using Impact Videos to Enhance
the Purpose-Driven Mission of Your Firm
Lance Gray & Russ Jolly, co-owners - PixelPops Design, LLC



Seminar Description: In today’s market, everyone has a website. In fact, most firms have incorporated pictures into their site as well. So how does your website differ from the masses? Is it more effective? How well does it convey the firm’s mission? The creative use of video is a growing trend. Join us as we explore how impact videos are successfully being used today. We’ll help you see how to best leverage the use of impact video to separate your firm from the pack and increase the ROI of your website by attracting the quality clients you are seeking.

Seminar Overview
1. Welcome, Overview, Introduction of PixelPops
2. Definition of Impact Video
3. Timeline: Historical Context of Communication
4. Trends & Projections for Web Video
5. The Effectiveness & Benefits of Video
6. Snapshot Assessment of A/E/C Websites Today
7. Getting Started: Choosing a Producer, Message, Genre, Budget & Timeframe
8. Client Roles & Responsibilities
9. Steps in the Video Production Process
    a. Concept Development/Video Design
    b. Scriptwriting/Visualization
    c. Video Project Supervision/Coordination
    d. Location Cinematography
    e. Studio Editing/Post Production
    f. Deliverables
10. Adding Video to Website: Technical & Practical Considerations
11. Repurposing Videos for Additional Uses

Seminar Notes: Download the PowerPoint Presentation PDF [8.5MB]